Photoshoot for an activewear brand in Prague : Levivatte

I recently did a photoshoot in a gym in Prague for the activewear brand Levivatte.

The goal was to shoot their new collection for their website, that included 3 colors of outfits, as well as 3 colors of yoga mats. For that, we had 3 models for the clothes and one for the yoga mats! We wanted a mix of clean front and back shots for the product pages and more dynamic images that show how the pieces move and feel in real life.

The shotlist:

• each piece of clothing + each set, from the front and the back

• the yoga mats alone

• the yoga mats in action

It was my first time shooting in a gym, and it came with its own challenges: mixed lighting, limited space and a cluttered background. To keep the visuals clean and consistent, I focused on natural tones and simple compositions.

As it was pictures for an e-shop, I also had to keep the colors natural, so customers can see real-life colors of the products they order.

We also took pictures of new jackets, but that will be for another time!

As a brand photographer and content creator in Prague, I often work with wellness and/or clothing brands looking to create intentional, versatile content for both their website and social media. So if you’re a brand or entrepreneur looking for a photographer in Prague to create authentic, yet strategic content for your business, feel free to reach out!